Online web shop Zdravije.hr
How did you come up with the idea of your brand and how did you choose the brand and the logo of your web shop?
We wanted a simple name of the brand, that is concise and connected to our primary service, which is health.
What does the logo represent, how did you make it?
Logo represents the stylized heart beat in blue color that we liked as a background of our website theme. The web designer offered this as a solution we immediately liked because it’s simple and recognizable.
You are in charge of a pharmacy, so how come you suddenly came up with an idea of opening an online pharmacy and expanding your business?
We had this idea for a long time now; we wanted to keep up with the modern times in which the online shops are expanding in great speed. We stand behind the opinion that we have a lot to offer from our selection, prices and service; this is a way to offer all of that to the customers throughout the country.
What were your guidelines as you proceeded to make your home page, its functionality and structural development?
We wanted to make the home page as simple as possible and offer a simple, clean design with a menu structure that would enable the user to get to the product of his/her interest with as few clicks as possible, also to get the information about the product and make a simple purchase.
What was your main marketing goal as you were developing your website?
We started with the marketing campaign in order to introduce our brand Zdravije.hr and the people behind it to the potential customers. We think that with the quality of our products and the informative articles about interesting topics that we publish on a regular basis, we can gather a community of satisfied customers which would be our best advertisement.
Are you comfortable with the administration, how are editing your products?
WordPress administration is relatively simple and logical, so we included all our masters of science who work on the project zdravije.hr. They are all young, educated and capable people, and they didn’t have any issues with administrative interface.
Zdravije.hr works like a living organism; we need to be constantly involved and work on our products and scientific content in order to correct the previous unintentional mistakes and make sure to not make new ones. The buyer relays on accuracy and authenticity of information in product description and that is the way it has to be.
Do you have any issues with getting and processing an order?
The platform enables simple notifications about the processed purchase by email, in admin interface you can simply regulate the purchase status, and make some corrections and adjustments. The customer gets information when there’s a change of status of the order, and conclusion of the order according to the information he gave us in the moment of ordering. Everything works great.
What is your experience working with WordPress platform?
Exclusively positive; simple, logical and reliable. Although we still have a lot to learn, there are a lot of options we could not complete in the pharmacy yet.
What are your future plans concerning online sales and web shop?
We try not to burden ourselves with plans. We work on the quality of our service on a daily basis, we try to be as updated as we can, also accurate and open to interaction with our customers, the sale and sending the products to our buyers’ address. If they prove to be satisfied, they will come back to promote us as a quality online store to other potential customers. If we continue making an effort as we are doing now, I think we have a great shot to make a nice growth in sales in the times ahead.